Schneeballen. A traditional German pastry that you have to give it a whack with a mallet before consuming. Sounds pretty interesting isn’t it? If you happened to visit Takashimaya Food Fest at B2 recently, I believe you would have seen these cute pastry balls at one of the stalls.
Originated from Rothenburg, Germany, “Schneeballen” means “snowball”, quite resembling the cute round dough coated with sugar powder. Something new to Singapore, but not in South Korea. I was told by various Korean friends that these little snowballs have hit the country recently. You can see it on the streets like Hongdae, Myungdong, Apgu-jeong, Busan, or even suburbs like Su-won, Il-san, Dae-gu and Jeon-ju. Pushcarts at the tourist sites were seen selling them, quietly representing “the country’s street food” in disguise while it doesn’t resemble anything Korean to me!
A simple facts check on Google shows this traditional pastry is made of flour, eggs, sugar, buttercream and plum schnaps! *Ohh plum schnapps, one of my favourite alcohol* The dough is rolled out, cut into long, thin strips and rolled up into a shape of the ball then deep fried. After coating it with confectioner’s sugar and Voila! Of course, you’ll have to smash it with the mallet for it to crack into bite size before consume.
Coated only in sugar powder, the original flavour might seem plain. Surprisingly, Schneeballen is not everything sweet. My stop at the Schneeballen booth at Takashimaya shows a lot more interesting flavours like Garlic Flavour, Cheese Flavour, Shredded Coconut flavours and Green tea Flavour. However, the pastel coloured ones like Cinnamon, Strawberry, the colourful choco-coated Pink Chocolate and Chocolate Crunch attracted my eyeballs.
The picture was taken with my camera lens for a better gauge of the size of Schneeballen.
I got home with total 5 flavours of Schneeballens. Here is a picture of 4 of them. From the top right Strawberry, and then Original, Chocolate Crunch and the new flavour launching TODAY: Cranberry.
The balls are slightly bigger than a baseball. According to the instructions, we have to place the ball inside the paper bag, seal it and then break it into smaller pieces with the wooden mallet.
Ta-DAH! The cracked original snowball. The texture is slightly on the hard side, which I immediately relate it to the nostalgic cookie Niu-Er Biscuits, but with a soft aftertaste. For those who had no idea what a Niu-Er biscuits is, just think of it as a tortilla chip, but slightly harder and denser.
Although the sugar powder dusting came after the whole ball was deep fried into the hard-ball-shape, the dusting seemed pretty thorough as after the smashing and whacking, every piece are lightly coated with the sugar powder. A perfect compliment with coffee or tea for the afternoon, I would suggest.
By the time I blog about this (2013-07-20), I only tasted 3 flavours, Cinnamon, Original and Cranberry. Personally I find Cranberry the best among 3. While the Original and Cinnamon tasted nice, it doesn’t leave an impression after consuming. Fruity sweet with a tangy sour after taste, the Cranberry will definitely tantalise your taste buds. The Schneeballen Singapore is releasing 4 new flavours today, namely Yoghurt, Cranberry, Blueberry and Mango. My suggestion will be Yoghurt and Cranberry. They are refreshing compared to other flavours.
For the price wise, to be frank, it is a little steep. One dough ball coated with powdered sugar costing you SGD 6.90, the value is not justified.
However, the company came up with a promotion plan where you can get 2 pieces at 12.90, a set of 3 at SGD18 and a set of 6 at SGD 35, which is a good timing as you get to try these new pastries without burning a hole in your pocket. ( You save up to SGD 16.40!)
Cinnamon Schneeballen with the pink Cylinder casing for 3 pieces.
My Verdict: Although Schneeballen is a trending food overseas, it is considered new in Singapore. Past visits to the booth I see it has been attracting interest. However to justify now whether it will continue making its way to the top popular food like what Breadtalk did years back with its floss bread is definitely too early. The price would be one of the obstacles to breaking into the market. Personally I do not feel it is a must-eat, but I was curious enough to spend my bucks on them just to experience it myself. I believe the concept of smashing and whacking with the wooden mallet did some magic to the overall experience. It would be a presentable house visiting gift, as the “Set for 3” Cylinder case add a luxurious touch for the pastry. Imagining sharing it with friends over coffee, tea or even wine, I think that’ll be perfect. I was also told if refrigerated with Tupperware, each Schneeballen can last up to 4 weeks.
(ok. time to wash my bedsheet!)
|currently they do not have a physical outlet in Singapore
but source said the company is looking to open one in October’13 at Raffles City.|
Update on 25th Nov. 2013:
Currently available only for food events in Takashimaya Food Hall, Basement 2.
They are joining the Takashimaya Christmas fair at the same venue mentioned above, from 25 November 2013 to 2 January 2014.
Tel: 6376 0045